A host of television industry actresses grace the launch event of producer Rashmi Sharma’s new venture called “MUM48” aimed at exploring talents for any girl between the ages of 12 to 20. (photo provided)

MUMBAI—Well-known film (“Pink”) and veteran television producer Rashmi Sharma had two new announcements to make as a “big surprise” on Jan. 16 at the Novotel, Mumbai.

She launched a new media company named Rashmi Raj Media Pvt. Ltd. (with partner Raj Khatri) and also announced its first collaboration called “MUM48 with the Japanese group “AKB48.” “AKB48” is a Japanese girl group from Tokyo and have sister groups in China, Japan, Indonesia, Philippines and more countries and have now shown interest in coming to India.

“MUM48,” the Indian counterpart, is going to be an opportunity to explore talents for any girl between the ages of 12 to 20. The show is less about talent and more about the passion to follow dreams.

Sharma invited all her lead actresses from the television industry to showcase the empowerment of girl power. The event was graced by Shilpa Shirodkar, Jayati Bhatia, Kamya Punjabi, Dipika Kakar, Devoleena Bhattacharya, Helly Shah, Tanya Sharma, Tejaswi Wayangankar, Rubina Dilaik and many more. Shailesh Lodha and Sharad Kelkar were among the other guests.

“Mum 48” will also work for women empowerment, like most of Sharma’s shows and her film do. A staunch feminist and a vocal supporter of women’s rights, Sharma has entered the new media with this soon-to-be-launched show, which can be watched online. The “48” stands for an initial choice of 48 girls, revealed her husband, Pawan, to this reporter.

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