MUMBAI—Dreams and aspirations know no age or limitations of background, and they only thrive on pure talent. Democratizing reality singing, Aapka Colors embarks on a journey to find India’s next musical sensation.
Following the success of Season 1, the channel is back with “Rising Star 2” produced by Optimystix Entertainment. “Rising Star 2” is the beginning to ascertain the fact that a housewife making food in the kitchen, a rickshaw driver ferrying people to earn bread and butter or even a small food delivery boy also have the power and the talent to woo the world.
It is the stage to tell the world about your fight against domestic violence, or about being a single mother or how your financial background cannot stop you from becoming the next sensation.
The channel’s media release declares, “Join us in a cause – a cause that lets everyone lift the ‘Soch Ki Deewar’ and rise as the brightest star using the hashtags #UthaoSochKiDeewar and #RisingStar2.”
Raj Nayak, COO, Viacom18, said, “Be it lifting the barrier on a common man entering the ‘Bigg Boss’ house or now lifting the ‘Rising Star Wall’ for pure talent to shine through, it is our constant endeavor to shatter stereotypes and shift paradigms. The success of this season of ‘Bigg Boss’ is testimony to the same, and we hope to continue engaging with our loyal viewers across the length and breadth of the country with good content.”
Manisha Sharma, programming head, added, “We are back with the ONLY Live singing show in the entertainment business. It’s exciting to have unearthed varying profiles of talent from across India. We have a post-woman who came to deliver to us the entry forms of other contestants who is now a participant! It’s overwhelming to see potential talent coming from the remotest parts of the country – all joining hands to lift the wall of prejudice, make beautiful music and make the most of the opportunity through this show.”
Producer Vipul D Shah, managing director and chairman of Optimystix, said, “Last year, we took a bold step by introducing this one-of-a-kind format of Live Television. The success has encouraged us to further to develop Season 2 with more flair, grandeur and top-notch budding talent. I am hoping that audiences appreciate our efforts and support us this season as well.”
Returning on the expert panel are Diljeet Dosanjh, Shankar Mahadevan, and Monali Thakur, while Ravi Dubey and child artist Parth Dhamija step in as the hosts for this edition of the show.
Said Mahadevan, “I truly believe what you think, is what you become – it’s simply a matter of the thought process that is involved, coupled with a strong sense of willpower. We have seen so many touching stories on this edition of “Rising Star” of singers who fought all odds to be able to perform on this stage. Be it caste, gender, or your family or even what the neighbors feel – these contestants have triumphed over all such stigmas and simply won our hearts with the sound of their melodious voices.”
Echoing similar sentiments, Monali Thakur said, “Music, according to me, and the reason why it’s a part of my life, is because I believe music and good sound together can heal a person mentally. Music is a therapy, and it brings me immense pleasure to pursue an art that plays such a vital role in helping people emotionally.”
“Rising Star 2” is a path-breaking concept where the focus lies entirely on the talent and skill of the contestant. With no barriers to age or background, the show is open for participation be it a Solo, Duet, and Group/ Band performance. It is the voice and their ability to entertain and engage audiences LIVE that will earn them national glory. Supported real-time by VOOT, Viacom18’s Video-on-demand platform for Live voting, and with viewer engagement at its peak, “Rising Star 2” will rely on the Indian audience to choose their favorite aspiring singer.
COLORS, with its shows and initiatives, has always stood up for Social Change and the same sentiment has been woven even in the “Rising Star” #UthaoSochKiDeewar Campaign which says, let us lift the walls that divide us along religion, caste, gender, social oppression, corruption, pollution and so many other discriminatory issues. Only when we remove our mental blocks will we progress as a nation. This fervent mass-engaging campaign was taken to the streets of Mumbai where citizens painted roadside walls across the city with visual depictions of a culture liberated from narrow-mindedness. Each painting targeted a specific social issue with a relevant call to action. The result was a city painted with conscience - vast stretches of roadside walls resonating the message of social change – engaging every eyeball and appealing to every citizen to come together for a better tomorrow.
Likewise, the digital campaign will showcase videos portraying people shattering stereotypical images and walk on the path of liberation. For instance, one video showcases a woman dressed traditionally but playing rock music. The motive behind this initiative is to inspire everyone to think beyond the norm and lift the 'soch ki deewaar.'
Viewers can vote LIVE to break barriers on “Rising Star 2,” starting Jan. 20, 2018, every Saturday and Sunday at 9.00 PM on COLORS.