MUMBAI— Sony Entertainment Television has rendered various hues of love and romance through “Ek Duje Ke Vaaste,” “Kuch Rang Pyar Ke Aise Bhi” and “Bade Acche Lagte Hain.” Partnering once again with Bindu & SJ Studios after the first-named show, it brings a breezy yet absorbing world of romance in “Yeh Pyaar Nahi Toh Kya Hai.” This is that shade of love that is unspoken but palpable, unexpressed but perceptible, of Siddhant Sinha (Namit Khanna) and Anushka Reddy (Palak Jain).
Siddhant is racing ahead at a breakneck speed to achieve fame and success in his career but still finds something missing. Anushka, daughter of one of the biggest business tycoons of the country, is untouched by the opulence in which she has been brought up, is sensitive yet competitive and has everything which one could desire. But she still cannot give up on the emotions that she has for Siddhant.
The entire show is being shot in Delhi at real locations to give its viewers a completely differentiated cinematic experience and bring alive the world of its characters.
Making their debuts on television, Khanna (Siddhant) and Jain (Anushka) share screen space with an ensemble of talented artists, like Manish Chaudhary, Anuraag Arora, Alka Amin, Ankit Raj, Shahana Verma and others.
“Yeh Pyaar Nahi Toh Kya Hai” premieres on Mar. 19 in India. Danish Khan, EVP and business head, said, “We are delighted to present “Yeh Pyaar Nahi Toh Kya Hai,” and collaborate with Dilip Jha, the writer-producer, who had given Sony a great love story last year in “Ek Duje Ke Vaaste.” This show also marks our ambition to move from shooting in a studio setup to shooting in real location.”
Dilip Jha, writer and producer, said, “I am so happy to collaborate with Sony once again. The series has two parts: one is a very contemporary romance with nuances and nostalgia of first love. The other part is this larger-than-life drama narrative of the ‘70s where a young man is all set to take entire world head-on to make his way, while still being rooted and in love. Apart from great entertainment, I believe this show will also deliver a strong social message.”