Telangana-based Chigurupati Technologies has released a new vodka in Las Vegas, Nevada, that promises to be easier on the consumer’s liver.
Bellion Vodka, released Sept. 1 in the Nevada city, is believed to be the first commercially available vodka with NTX technology, according to a Las Vegas Review-Journal report.
The technology is a blend of glycyrrhizin, mannitol and potassium sorbate, which are ingredients typically found in food products and candy.
Chigurupati Technologies founder Harsha Chigurupati told the Review Journal that, “It significantly reduces the damage that alcohol can cause to your DNA and your liver.”
The technology firm has spent the better part of a decade developing and tasting the NTX blend, varying the percentages of each ingredient to get the best liver protection when mixed with alcohol.
Clinical trials performed on humans reduced harmful effects on the liver by up to 93 percent and reduced harmful effects on DNA, Chigurupati told the Las Vegas publication.
Bellion Vodka with NTX is now available in 15 states nationwide.
Chigurupati said in the report that consumers “can drink alcohol, enjoy it and protect their liver and DNA at the same time.”
And to devil’s advocates who dispute the claim that the vodka is “safe” from damaging your body, Chigurupati said, “We all know that driving has become safer because of seatbelts and bikes and motorbikes have become safer because of helmets. At the end of the day, when you give a safer alternative to humanity, humanity does benefit.”
NTX only specifies that it is safer for the liver, but does not explain other body systems impacted by alcohol, Las Vegas Center for Addiction Medicine founder Michael Levy noted in the Review Journal.
The U.S. Treasury’s Alcohol and Tobacco Tax and Trade Bureau only allows health statements to appear in the labeling of alcoholic beverages that aren’t misleading to the consumer. However, a company can file a health-petition to make health statements on a label, and the TBB will review the claim on a case-by-case basis.
Bellion Spirits, Chigurupati Technologies and the Coalition for Safer Drinking and Ron Paul’s Campaign for Liberty filed what they claim was the first-ever official health-claim petition to the TBB earlier this year, the Review-Journal said.
The filed health petition is still under review.