Sprig, a food delivery service providing healthy on-demand meals in San Francisco, has raised $45 million in a funding round led by Social+Capital and Greylock Partners.
One of the start-up’s co-founders is CEO Gagan Biyani, an Indian American who was previously on the founding team of online education startup Udemy, co-founder of the Growth Hackers Conference, an adviser to Lyft during its expansion into the Los Angeles market and wrote for TechCrunch.
Sprig plans to expand to the rest of the San Francisco Bay Area and Chicago in the coming months and more cities by the end of 2015, TechCrunch reported.
Sprig’s menu is limited, but delivery is promised no later than 20 minutes after an order is placed and usually costs about $10. The company prepares the food in its own kitchen run by several high-profile chefs.
“It wasn’t possible to do what Sprig was doing five to 10 years ago,” Biyani told TechCrunch. “If you look at companies like Dominoes, what they were doing was a logistical nightmare. Today we can orchestrate that much more beautifully with the technology and data science we use to route drivers more efficiently.”
“With Sprig, we’ve shown we can grow to a large amount even within one market,” he added. “If you look at the most successful companies, they’re growing within their existing markets and adding. New customers are still finding Sprig today in San Francisco.”
Sprig raised $10 million in a round led by Greylock Partners last year. The company launched in November of 2013.
Sprig’s other co-founders are executive chef Nate Keller, a previous executive chef at Google; Neeraj Berry, who runs operations; product lead Morgan Springer; and engineering lead Matt Kent.