Hundreds Attend Bridal Expo, Rooftop Fashion Show

At “The Wedding Show for the Modern Bride,” organized by Wedding Store 24, models show off some of the latest Indian formal wear as part of a fashion show that featured designs by Frontier Heritage. (Parimal M. Rohit photo)

More than 500 people crowded the banquet hall and eventually filled the rooftop deck of the London Hotel here Oct. 28 to discover the latest in wedding fashion, sample specially prepared Indian cuisine and peruse a variety of vendors providing all the bells and whistles of marriage festivities during “The Wedding Show for the Modern Bride” presented by Wedding Store 24. 

Several vendors set up shop in the hotel’s ground level banquet hall, with Frontier Heritage, Nawab of India and Atirma Collections, among others, pitching their services and discussing with future brides and grooms how they could help make that special day as memorable as possible.

After two hours of sampling a variety of cuisine, music, jewelry and clothing items, the crowd shifted to the rooftop deck, where a fashion show overlooking the Sunset Strip and Century City skyline featured some of the best designs of Frontier Heritage, amongst others.

Opposite the catwalk were several vendor booths next to the poolside lounge area, where guests sampled more food, discussed entertainment options with deejays and mingled with other vendors.

Neema Lodhia, the event’s organizer and owner of Wedding Store 24, told India-West that “The Wedding Show for the Modern Bride” separates itself from other bridal events since it “breaks through the traditional confines of the typical bridal show and expo. Our goal is to appeal to the modern bride and awaken the senses that have been dormant for several years.” Times are changing, Lodhia noted, “and the premise of the South Asian wedding, although eclectic in every sense of the manner, has staggered and is yet to catch up with the advances that have astounded the industry.”

For that reason, “Wedding Store 24 was conceptualized to catapult the progression for the old way of thinking, while all along keeping traditions alive and bringing a more efficient method for brides and vendors to unite all under the comfort of one roof,” she added.

Lodhia said she anticipates hosting such events at least once every three months and the location of the next show will be announced shortly.

“Each show will always have a certain uniqueness to it but staying true to its roots,” she told India-West. 

In addition to the fashion show, which included the latest bridal and event wear from Frontier Heritage as well as Fashion by Rohini and Karoza Bridal, the entertainment featured comedian Rajiv Satyal and an aerial dance performance by Dream World Cirque.  

Among the vendors present at the bridal show were 3D Sounds and Precision Sounds (entertainment), Riamu Entertainment (ballroom lighting), Natraj Cuisines of India and Akioni Sushi (food), Special Occasions DJ and Lighting (entertainment and lighting), My Specialty Cakes (desserts), Duke Photography, Impressive Creation (video), and Souverazzi Photobooth.

Wedding Store 24 is located at 18514 Pioneer Boulevard in Artesia’s Little India. Further information can be obtained at the Web site or by calling 562-366-3649.


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