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Wedding Store 24, owned by Neema Lodhia, presented an “Indian Wedding Seminar: How to Sell and Book Indian Weddings” April 8. 

Hollywood, Calif. — The “Indian Wedding Seminar: How to Sell and Book Indian Weddings,” hosted by Neema Lodhia-owned Wedding Store 24, was held April 8 at the Taglyan here, where more than 100 guests were in attendance.

Comprised of mostly non-Indian wedding planners, hotel catering managers, photographers, videographers, caterers, and countless other wedding-related professionals, they gathered to explore and learn how to be a part of the financially rewarding Southeast Asian wedding industry.

Guests were greeted with a box of Indian sweets provided by Surati Farsan at registration, followed by a Bollywood dance performance from MKM Bollystars that set the mood for the remainder of the night.

The evening portion of the seminar kicked off with a casual cocktail reception featuring appetizers provided by San Diego’s Monsoon Group.

With dhol player Malinder Tooray from Dhol Nation leading the way, the attendees were then paraded into the ballroom for the evening’s seminar.

The table centerpieces were decorated by Kismet Event Design with silver lanterns and mirror vases, accompanied by eggplant linens from Stephanie Linens and More. The table setting had a folded napkin with a program designed by PD Invites and custom Wedding Store 24 notepads with stationary to take notes.

The program opened with the MKM Bollystars performing the famous 90's song "Muqabla.”

The seminar then commenced with April Robles Patel, owner of Robles Video Productions who, as the keynote speaker, presented what a typical Indian wedding day is like, highlighting the particulars specific to the sub-regions in India, their religions, their wedding traditions, and their culture.

The panel of experts in Indian weddings called to the stage for the Q&A portion included Hindu priest Mahesh Bhatt, Monahar Bhatia from Manohar Delhi Palace, Yogi Patel of Global Photography, Saadia Kibriya of Kismet Event Design, Amit Kotecha of 3D Sounds, Shawna Yamamoto from Shawna Yamamoto Event Design, and Nadia Ali from Henna Dil Se.

The evening concluded with a fashion show by Frontier Heritage, who showcased their latest bridal wear on the runway.

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