Los Angeles, Calif. – Hundreds of potential brides and grooms filled the main lobby and banquet hall at Hollywood’s Hotel Roosevelt to participate in the latest iteration of Wedding Store 24’s “Wedding Show for the Modern Bride.” In hosting its final bridal show of 2014 on Nov. 16, Wedding Store 24 aimed at providing both a venue for future brides and grooms to discover the coolest trends in matrimonial fashion and sample some tasty Indian cuisine crafted just for that special day while also promoting non-traditional wedding themes and creative vendors.

The show was uniquely spaced out: restaurants in the spacious lobby area serving samples of food; niche companies offering specialized services such as henna, invitations, photography, desserts, reception designs; and other wedding vendors inside the formal hall and surrounding a stage where there was a live musical performance led by vocalist Angela Ragaswamy. A short walk to the pool area meant guests would be treated to a live sitar performance, two fashion shows, and a unique “mendhi show.”

Among the vendors at the bridal show included Frontier Heritage, Monsoon Fine Cuisine of India, Nirvana restaurant, Henna Dil Se, L.A. Rickshaw, Raj Tents, Karmagraphy, Global Photography, Special Occasions, Jas and Pal, Aaroneye Photography, Shawna Yamamoto Event Design, Blackwood Kent Wedding Cars, Stacie’s Sweet Desserts, and Kismet Events, among others.

Distinguishing itself from the previous bridal shows it has hosted, last weekend’s “Wedding Show for the Modern Bride” was a tad bit edgier.

For example, Karmagraphy’s dance team performed a Spanish-themed number on a balcony overlooking the formal hall.

The three main restaurants serving food samples offered both traditional and fusion dishes. At Nirvana, chafing trays were filled with popular items such as Daal Makhani and Chicken Tikka Masala. Xai Lounge had presented dishes such as hummus, pita chips, fresh tomatoes topped with a basil, labne and feta cheese, and cucumbers filled with pomegranate tabouli. At the Monsoon Group station, menu items such as Vodka-infused Pani Puri, Tikka Masala Penne, Chicken Malai Kebob, and Mysore Bhaji were among the culinary treats offered to guests.

Outside by the pool, a young man playing the sitar welcomed guests, many of whom were Indian Americans, who filled up the outdoor lounge area in anticipation of the evening’s entertainment.

With the crowd settled, two of Karmagraphy’s dancers kicked off the entertainment program with an aerial dance performance, followed by a fashion show presented by Frontier Heritage, featuring the newest designs in Indian-themed wedding and reception gear. A second fashion show featured equally elegant Western clothes on display by models adorning the wardrobe of Shekhar Rahate.

The two fashion shows were followed by a “mendhi show.” Presented by Henna Dil Se, several model strutted the catwalk adorned in modern henna designs.

During and after the entertainment segment, guests sampled gourmet tacos and freshly made crepes.

According to Neema Lodhia, the event’s organizer and owner of Wedding Store 24, said last weekend’s event carried a non-traditional theme and gave its guests a unique perspective of how to approach a wedding.

“What sets WS24 apart, in a non-traditional sense, is that we always apply a theme to our events.

I purposely stage all WS24 events to be more like a wedding, rather than a bridal show. The idea is to provide our brides with a more-inviting, embraceable experience whereby they are encouraged to explore all which their heart desires and then allow them to walk away with the means to make it the wedding of their dreams,” Lodhia told India-West.

Lodhia added that Wedding Store 24 has come a long way since its first event.

“I make it a point to work with my team of vendors who all bring different ideas to the table and together we execute them flawlessly. I strive to ensure that all of my WS24 shows are never at the same location, never with the same theme, and now that the WS24 brand is more recognizable,” Lodhia said.

Looking ahead, Lodhia told India-West she hopes to grow her store’s brand.

“WS24, the brand, on a more nationally and internationally recognized platform, is and continues to be the next step. Our vendor portfolio continues to grow with only the highest/best rated service providers in the wedding industry,” she said.

Wedding Store 24 is located at 18514 Pioneer Boulevard in Artesia’s Little India; more information about the store, its services, and upcoming events can be found in its Web site, www.WeddingStore24.com.

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