Hema Nambiar, founder of 13-One, is hoping her company’s Everest Jacket is a hit on Kickstarter.
The Indian American entrepreneur launched the crowd-funding page Nov. 24 with a goal of raising $10,000 by Dec. 24.
The kicker to the Everest Jacket from 13-One is that its silver lining is technology developed by NASA to protect astronauts in space from extreme temperatures. The lining retains 90 percent of a person’s body heat, giving added warmth and protection without weight.
Named after the length of a half marathon, 13.1 miles, the company is hoping its jacket will be a hit for runners on an everyday basis.
The company boasts the weight of the jacket is a mere 8.3 ounces with a self-storing pocket, “making it ideal for athletes, outdoor enthusiasts, travelers or just everyday people on the go,” the company said in a statement.
According to the Kickstarter page, the jacket will lend to faster recovery following intense activity, such as a half marathon.
The water-repellent jacket comes in three variations — the Everest Windbreaker, Full Zip-Up Jacket and a woman’s Trench Coat.
The windbreaker and full zip-up, priced $150 and $165, respectively, are available in unisex sizes from XXS to XXL. The trench coach, priced at $200, is available in sizes from XS to L.
“At 13-One, we believe that every day is a marathon. Whether playing, working or on the go, our jackets are designed to help you go the extra mile,” the company said.
The jackets were exhibited at the White House’s first summit of the United State of Women in Washington in 2016.
Nambiar, of Larchmont, New York, is an entrepreneur, runner and mother of three. She was chosen to take part in the Goldman Sachs/Tory Burch “10,000 Small Businesses” program.
Nambiar had two massive surgeries, which led to her receiving a synthetic diaphragm and causing her to relearn how to breathe.
In celebration of her recovery she began training for her first half marathon. After crossing the finish line, she was rewarded with a thin silver blanket to keep warm.
“That chilly April morning I felt like an elite athlete among all the other runners who had endured the long 13.1 miles with me,” Nambiar told India-West in an email. “We all wore our shiny space blankets as proof of our victory. It’s that feeling of triumph I hope to capture in my sportswear collection incorporating the same space technology.”
At time of press, the Everest Jacket was well on its way to reaching its funding goal. More than 45 backers had provided in excess of $8,000 of funding. The Kickstarter campaign can be found here: http://kck.st/2hmn9xk.