Sikhs Amazon

United Sikhs has come out demanding Amazon and its CEO Jeff Bezos remove several products from the ecommerce site that are offensive to the Sikh community, including this Aomsnet decorative khanda symbol with gemstones gold bathroom decor mat. (Amazon photo)

A charity group, United Sikhs, Dec. 18 urged Amazon and its chief executive officer Jeff Bezos to remove Sikh merchandise it has found offensive that is available on the ecommerce giant’s website.

United Sikhs, which is comprised of 11 chapters, advocates for civil and human rights, according to a news release. It said in the release that Amazon has several offensive products sold on, which disrespectfully feature the sacred Darbar Sahib (Golden Temple) and Khanda, including toilet seat covers and bath mats.

Darbar Sahib is a Gurdwara located in Amritsar, Punjab, India. It is considered the holiest Gurdwara and the most important pilgrimage site for Sikhs, the release said. 

“It’s shocking and extremely disappointing that Amazon offers these products for sale,” said Rajesh Singh, the organization’s operations manager. “The merchandise featuring the disrespectful placement of Darbar Sahib and Khanda show a total lack of understanding on behalf of Amazon and its employees. We demand Mr. Bezos address this issue immediately.”

Amazon Dec. 19 removed the items in question brought forward by the United Sikhs.

Through its mission to advocate for Sikhs around the world, United Sikhs actively monitor incidents of anti-Sikhism. To date, the organization has received numerous complaints regarding toilet seat covers and floor mats featuring Darbar Sahib and the Khanda sold on Amazon, it said.

In an effort to educate Amazon’s staff and prevent such Sikh products from being sold on the site in the future, United Sikhs offered Sikh awareness training to Bezos. It has also reached out to the manufacturers of the merchandise to demand their production to be ceased immediately, it said.

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