No Ash Maggi

Nestle India has said that its Maggi noodles are “100 percent safe for consumption,” and that allegations that the product failed a lab test are incorrect and based on outdated standards. (Wikimedia Commons image)

NEW DELHI — Fast-moving consumer goods major Nestle India Nov. 29 said no ash-content is added to its snack brand Maggi noodles at any stage of the manufacturing process and that the noodles brand is "100 percent safe for consumption."

"We wish to reassure our consumers that Maggi noodles are 100 percent safe for consumption. We strongly reiterate that at no stage of the manufacturing process ash is added to Maggi noodles," a Nestle India spokesperson said in an email statement.

The statement was given in context to an ongoing issue in Uttar Pradesh's Shahjahanapur where the district administration had slapped a huge fine on the company and its distributors after its popular noodle brand Maggi allegedly failed a lab test.

The FMCG major maintained that it was "a case of applying standards basis an old advisory issued in 2015."

"While we have not yet received the order passed by the Adjudication Officer, we understand from the information available that the relevant samples are of the year 2015 and the issue pertains to 'ash content,'" said the spokesperson, adding that the noodle brand was fully compliant with the standards for instant noodles, pasta and seasoning laid down by the food regulator Food Safety and Standards Authority of India.

In June 2015, Nestle India was forced to withdraw the noodle product from the market following a ban by the FSSAI for allegedly containing lead beyond permissible limits. However, the noodle brand was back in the market in November 2015 after many legal battles.

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