Visitors inspect a driveable full-size Bugatti Chiron car made out of LEGO Technic blocks at an exhibition in Moscow's Gorky Park on July 23. The model is made out of over 1 million pieces and weighs 1,500 kg with a top speed of 20 km/h. Lego specialists spent 13.438 hours for engineering and assembling the model without a single glue drop. (Alexander Nemenov/AFP/Getty Images)

COPENHAGEN, Denmark — Toy maker Lego said Sept. 3 that its revenue rose 4 percent in the first half of 2019 but significant investments to grow its business in China and India led to a 12 percent drop in net profit.

There are plans to open an office in Mumbai in early 2020 from where the group will expand its presence in India.

The privately-held company reported first-half revenue of 14.8 billion kroner ($2.2 billion), while net profit dropped to 2.7 billion kroner ($400 million).

CEO Niels B. Christiansen said the group was “satisfied with our performance given the transformative shifts which continue to reshape the global toy industry.”

“The growing middle class, the importance of education and growing economy make India a logical next step in our efforts,” Christiansen said, adding that “stores are really important to learn the product so children can touch it.”

Christiansen said that the investments were meant to grow existing oeprations, open new markets in China and India, and develop online sales platforms, among other things.

Consumer sales in established markets such as the Americas and Western Europe grew by single-digit percentages. China, which Lego called “a strategic growth market,” continued its strong double-digit growth in consumer sales.

Lego has some 500 stores around the world carrying the toymaker’s logo.  

The group, which is based in Billund, Denmark, doesn’t release quarterly figures.

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